Chelsea FieldsendI registered our .eth domain and so should youAfter recently being turned on to the latest cyber-squatting threat, I went through the process of registering BOYY’s .eth domain.6 min read·Jan 31, 2022----
Chelsea FieldsendWhere Augmented Reality for Fashion is GoingGucci this week unveiled a $12 sneaker, available for purchase, download, and virtual outfitting. Scarcity be damned — the availability of…4 min read·Mar 17, 2021----
Chelsea FieldsendWe built a virtual showroom on Shopify with $5k and a dream.When the pandemic hit Milan, my team was in the 2nd week of a 3-week selling campaign for our Autumn-Winter collection. The showroom, in…5 min read·Dec 23, 2020----